A Novel Product for Child Nutrition

A Novel Product for Child Nutrition

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Ensuring that a child has a balanced
and healthy diet that is full of nutritious meals can be a challenge for parents.  Every family situation is different, but a variety of factors can prevent children from eating nutritious foods.  Some families live in communities where access to fresh food markets and healthy meals is limited.  Instead, fast food establishments and convenience stores are the only local food sources.  This means that many families have no access to fresh fruit and vegetable options. Other families live in areas of food shortages due to climate effects, civil unrest, or poverty which greatly affects child nutrition.  Also, some kids eat school meals in a cafeteria that lacks healthy eating options for school breakfast and lunch. In other cases, it is simply that a child has developed taste preferences for high fat, sweetened, and salty foods due to introduction during the toddler years. Whatever the reason, a report by The United Nations Children’s Fund (UNICEF), “State of the World’s Children 2019”, shows some startling statistics on child nutrition:

  • 1 in 3 children under the age of 5 are either undernourished or overweight, resulting in stunting of growth, muscle wasting, and obesity
  • 1 in 2 children suffers from “hidden hunger,” deficiencies in vitamins and essential nutrients
  • 1 in 5 children aged 5 to 19 are considered overweight (BMI >19)

The World Health Organization’s analysis provides similar results.  Children worldwide are not consuming the proper nutrients and healthy food in their diets. Currently, the CoVID-19 pandemic has exacerbated this problem by creating food insecurity, and impairing access to healthy foods.  Food supply disruption during “lockdowns,” family economic constraints, and fewer in-school meals have all affected the health of children (source).

A healthy diet is important for optimal growth and cognitive development in child nutrition.  Calcium absorption for maximum bone density, increase in muscle mass, and brain maturation occurs throughout childhood.  If the appropriate nutrients are lacking, these important milestones are affected.  Iron, in particular, is essential for brain function; research has shown reduced academic achievement in the presence of iron deficiency. Unfortunately, children are not consistently eating enough of the right kinds of foods. According to the Centers for Disease Control and Prevention (CDC), calories from added sugars and fats contribute to 40% of the daily caloric intake for children aged 2 to 18. The primary sources of these calories come from soda, fruit drinks, desserts, pizza, and whole milk. Based on this, it is clear that improvements need to be made regarding global child nutrition.

The WHO recommends a balanced diet of grains or tubers (i.e. potatoes, yams), legumes, vegetables, fruits, and proteins. Vegetables and fruits provide essential vitamins, minerals, fiber, plant protein, and antioxidants. These all lower the risk of obesity, heart disease, type II diabetes, and some forms of cancer. A diet with adequate protein is vital for both muscle and tissue building in a young childHowever, how much of each food group a child should eat varies by age, gender, and amount of physical activity. When too much or too little is consumed, the risk of health-related illness increases.

 Shop Else Plant-Protein Kids Shake Nutrition

A Pediatric Perspective 

In clinical practice, I have witnessed a variety of childhood eating habits.  In the best scenario, some children seem to naturally be “healthy eaters,” enjoying any food put on the plate. Other kids prefer only fruits, therefore, missing the nutrients and health benefits that vegetables would provide. Then, there are children who will only eat a few foods from each food group.  While some of these “selective eaters” have a diagnosed developmental disorder or autism, many do not. Additionally, there seems to be a preference for what I call the “Kid Junk Food Trifecta”:  chicken nuggets, macaroni and cheese, and pizza. The chicken nuggets are typically from a fast-food establishment, the macaroni is the “boxed” version, and, by pizza, it means only dough, sauce, and cheese. Although there are many theories as to why children may refuse healthy foods, research has shown an association of food marketing with unhealthy food choices. Advertisers promote kid-friendly products, but these foods are often low in nutritional value. When seen often enough, children find the advertised food to be more appealing, choosing it over healthier options.

Efforts to Improve the Current Trends in Child Nutrition 

In order to address the UNICEF concerns about stunted growth during the early childhood years, nutritional beverages have been developed by infant formula companies.  In theory, by offering a supplement with vitamins, proteins, fats, and carbohydrates, parents have another way to provide essential nutrients.  Creative marketing has convinced many parents that these products are beneficial for child nutritionHowever, when examining the ingredients,there are some concerns.  The second or third ingredient is often sugar.  While this added sugar may give an appealing taste to the product, it can promote tooth decay and obesity.  It also increases the likelihood of developing type II diabetes later in life.  Although it may not have been the developers intention, the high sugar content of these beverages puts them in the category of a “sugary drink,” which is something the American Academy of Pediatrics discourages. The CDC agrees, stating that no more than 10% or 200 calories of one’s total daily calories should come from sugar. The currently available nutritional beverages contain 12-18% sugar, much more than is recommended. Fortunately, there is a much better option for child nutrition.

Else Plant-Based Kids Nutritional Drink

Else stands out as a unique supplemental beverage. It has the essential vitamins and nutrients that many children lack in their usual diets.  Unlike competitor products, Else contains no milk or soy proteins, making it ideal for kids with such allergies.  Those who follow a vegan diet will find this aspect appealing (some versions of the competitor product contain tuna oil).  

There are some special situations where Else may be beneficial. For example, children with inflammatory bowel disease often eat less due to abdominal pain, and their bowel inflammation impairs nutrient absorption. Else could be a source of nutrients that are difficult for these children to get. Young cancer patients suffering from anorexia during chemotherapy treatments may benefit from this product as well. In situations of food scarcity, such as during a natural disaster, Else could be a temporary, supplemental source of nutrition. 

The WHO has set goals for child nutrition with the hope of meeting them by 2025.  They seek to lower the rates of stunted growth under age 5, to reduce childhood wasting to less than 5%, and to stop the rise of childhood obesity. A healthier nutritional supplement such as Else may be just the product needed to help achieve these goals.



The content and advice provided in this article is for informational purposes only and is not a substitute for medical diagnosis, treatment, advice for specific medical conditions. Always consult a pediatrician to understand the individual needs of your child.

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