Bring Real Formula Choice to U.S. Families — Now.

American families deserve options, and we’re breaking the dairy-soy barrier in infant formula.

Dairy and Soy Aren’t Enough. We’re Fighting for a Third, Better Option

WE NEED ACTION FROM THE FDA! WE NEED YOUR VOICE.

bring real formula choice to U.S. families – now!

Here are 3 Things You Can Do Today to Make Your Voice Heard

1
Sign the Petition
2
Contact Your Representative
Copy Message to Congress
3
Donate to the Cause

Why Are American Families Still Waiting?

Why Are American Families Still Waiting?

For decades, U.S. parents have had only two choices for infant formula: dairy or soy. But many babies can’t tolerate either.

Meanwhile, outdated FDA regulations and agendas block safer, plant-based options like Else Nutrition.

While parents have been forced to compromise on formula, the FDA has only painstakingly moved to enable new protein sources into the market. The FDA’s inaction – driven by a lack of modernized regulatory guidance - has driven away innovation and kept new formula options unavailable for American families.

Else Nutrition supports the government’s recent announcement of Operation Stork Speed to explore new nutrients in infant formula. We urge for inclusion in the initiative as a proven, viable plant-based protein source alongside dairy.

The State of The Problem

Behind the Bottle: Why U.S. Formula Still Falls Short.

Many traditional formulas contain heavy metals, pesticides, growth hormones, and antibiotics

4 companies control nearly 90% of the U.S. formula market

Many traditional formulas use ultra-processed ingredients, fillers, and additives

Dairy and soy-based formulas contain major allergenic proteins

No universal purity standards enforced

Toxic metals found in leading U.S. baby formulas

FAQs + Disclaimers

DISCLAIMERS


This grassroots lobbying effort is a statement of issue advocacy and does not require disclosure under the Lobbying Disclosure Act. This is not an electioneering statement and this message has not been coordinated with any political parties or candidates. This message is paid for by Else Nutrition and is intended for only a “restricted class” of stockholders and administrators of the company. Whereas this is an instance of grassroots lobbying, Else Nutrition’s engaged lobbying principals file disclosures required under the Lobbying Disclosure Act for direct lobbying services on behalf of the company.

FAQ

Why is the FDA blocking Else Nutrition's infant formula from starting the clinical studies ?

The FDA still relies on outdated regulatory guidance that doesn't reflect today’s science or global standards. Although Else Nutrition scientifically demonstrated it meets or exceeds international safety and purity benchmarks*, according to the agency’s codes ,it's still blocked in the U.S. due to excessive red tape designed decades ago. Despite Else Nutrition meeting the agency's requirements* to start clinical research to obtain the necessary approval, the agency prevents it from beginning the study. This regulatory framework has not kept pace with advancements in nutrition science and the development of innovative, plant-based formulas like those from Else Nutrition. Consequently, while Else Nutrition's products for babies (cereal), toddlers and kids (complete nutrition) are available in the market, their infant formula faces significant hurdles in starting clinical studies

Is plant-based (soy free) formula really necessary?

Yes. Many babies can't tolerate dairy or soy-based formulas, which are the only options widely available in the U.S.

Soy formula has been deemed quite problematic due to phytoestrogens.

A clean-label, minimally processed, plant-based alternative gives parents a third, vital choice—especially for infants with sensitivities or allergies.

Else has validated it formula efficacy in recovery from the symptoms in a clinical survey and many case studies.

How does Else Nutrition compare to traditional formulas?

Else Nutrition is made from real, whole food , minimally processed ingredients : almonds, buckwheat, and tapioca. It’s free from common major allergens and has non-detectable levels of over 500 contaminants. No fillers, no synthetic junk—just pure, clean nourishment designed to mirror the benefits of breast milk.

What’s wrong with current U.S. formulas?

Many traditional formulas contain ultra-processed ingredients, artificial additives, and even traces of heavy metals like arsenic and lead. Else Nutrition believes our babies deserve better—cleaner, safer, more nutritious options.

Is this campaign political?

No. This is a grassroots, parent-powered advocacy campaign. It’s about fairness, health, and modernizing outdatedpolicies—not about politics. It is not coordinated with any party or candidate.

What does my signature or donation actually do?

Your signature puts pressure on the FDA to update its guidelines and to recognize the need for more options such as Plant-Based baby formulas. Your donation directly helps: 1. Fund Else Nutrition's efforts to push the FDA to let it start the clinical trials. 2. Advocacy efforts, and parent education campaigns that bring us one step closer to safe, plant-based formula access in the U.S.