There had to be something ELSE out there.
We just needed to make it.


The baby and toddler nutrition industry has changed little over the past 120 years. Dairy and soy-based formulas remain the status quo, with corn syrup solids filling in the gaps. We knew there had to be a better way.




We were founded by parents who know first-hand the the challenges of raising children with severe allergies and dietary restrictions. Three parents who made a promise to stand up for children and parents everywhere. Three parents who broke away from traditional nutrition, after decades of infant nutrition experience, to make something entirely new.




We stand with parents who demand a change in the formula industry, in the baby and toddler nutrition aisle, and beyond. That’s why our mission is to create real, plant-based alternatives for parents who want a cleaner, more sustainable way to nourish their families.