Something else was out there.
We just had to make it.


The baby and toddler nutrition industry has become stagnant. Dairy and soy-based formulas are still the most common offerings, with corn syrup solids filling in the gaps. Not much has changed in 120 years. We knew there had to be a different way.




We were founded by three parents who knew the struggles of raising children with severe allergies and dietary restrictions first-hand. Three parents who made a promise to stand up for children and parents everywhere. Three parents who broke away from traditional nutrition, after decades of infant nutrition experience, to make something entirely new.




We stand with parents who demand a change in the formula industry, in the baby and toddler nutrition aisle, and beyond. That’s why our mission is to create real, plant-based alternatives for parents who want a cleaner, more sustainable way to nourish their families.