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Feel good about what you're giving your babies
Else kids is suitable for children up to 13 years. For children younger than 2 years old, be sure to check with your pediatrician first.
Else Toddler and Kids are Complete Nutrition products tailored for different age groups, meaning they have different nutritional compositions (e.g. lower sugars, more fat in the Toddler product) to meet the nutritional needs of different age groups. Else Kids also offers different product flavors (4 different flavors in Kids) and serving sizes. Else Toddler is designed for 12+ months, and the Kids product is designed for 2 years+.
The 2 sources of protein in Else™ Kids are almonds and buckwheat. The combination of both sources is high-quality plant-based protein sources that contain all the essential amino acids.
There are two key reasons why we've designed our products in this way, aimed at delivering the healthiest product we can, and to ensure that toddlers and children develop in the most appropriate way.
Firstly, there is clear evidence that toddlers and children who consume significantly more sugars than is healthy, can result in this leading to childhood obesity and other metabolic based health disorders as they grow older.
Secondly and just as importantly, evidence has now shown that early introduction of sweet foods in young children can result in their preference for overly sweet foods as they grow older, and their rejection of bitter and sour foods such as fresh fruit and vegetables. This high sugar, and lack of healthier food diversity, has been shown to lead to higher rates of weight-related conditions and cardiometabolic syndrome later on.
This programming of flavor preferences is a complex developmental process that begins to persist between ages 2-4 years, and has been shown to be less modifiable after age of 7. Therefore it is critical to ensure that toddlers ,and young children, do not consume overly sweet foods at an early age, and are exposed to a variety of foods and flavors (bitter, sour etc.).
Based on this important and emerging science, we've developed our products to have a great taste that children will enjoy, but contain significantly less sugar than alternative products (at least 50% less), and will support a healthy programming of flavor preference.
At Else™, our mission is a simple one: create a certified Clean Label, real whole-food, balanced plant-based alternative to nourish our children.
“Parents are looking for healthy options. More nutritional density without the worry of high levels of heavy metals, pesticides, and plastic. Else Nutrition’s offering brings not only innovation to the baby food market segment, but also increased peace of mind for parents and caregivers.”
- Jackie Bowen, Executive Director of Clean Label Project
